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Curling Rink Advertising

The sport of curling has long been a source of pride in Canada.  A great many world and Olympic titles have been awarded to Canadian representatives and it continues to be a key component of local communities – particularly in rural parts of the country. 

While curling may not have quite the national draw or broad appeal of hockey, the sport reigns supreme in a vast number of small markets.  The local curling rink often doubles as a social hub in these small communities, providing an opportunity for socializing after the game, and even at other times.

As marketers continue to search for new and effective methods of connecting with prospective consumers, curling rink advertising has emerged as a tactical opportunity to engage with local populations in an influential environment.

Geographical Reach of Curling Advertising

Small and/or rural markets are often key positions for particular products or services – think of farming supplies, industrial resources, or rural cable and internet providers.  These regions create a challenging environment for marketers, particularly those relying on traditional media channels for exposure.  A lack of Out-of-Home opportunities necessitates out of the box thinking – this is where the most resourceful of marketers have embraced curling advertising, by marrying their message with the community hub that is the local curling rink, making curling rink advertising an effective part of their strategic messaging.

Effectiveness of Curling Advertising

Curling rink advertising captures audiences for the duration of the game – often up to several hours.  This provides opportunities for improved recall of brand messaging, as well as the occasion for interactive initiatives aimed at more fully engaging targeted consumers.  Sampling activities, display modules, and other consumer engagement activities allow brands to more fully tell their story to the very niche market to which they cater.

Curling Rink Advertising & Canadian Pride

As the local curling rink provides a source of community identity and spirit, those brands that can that can be viewed as affiliated or supportive stand to enjoyed increased consumer sentiment in their target markets.

While perhaps a narrow avenue for marketers, in the right market and for the right product, curling rink advertising provides a strong branding and consumer engagement opportunity to a very focused set of prospective clients.

To find out about our curling rink advertising opportunities, contact Rec Media today. And if you liked this post, please let us know by signing up for our email list.



Curling Rinks

Curling is without a doubt one of the most popular sports in Canada, where there are more than one million registered participants!

Rec Media offers exciting advertising opportunities within curling rinks located in communities both large and small, from coast to coast!

curling advertising
curling advertising, advertising in curling arenas

Rec Media |Where the community has always been

At Rec Media, we connect companies & brands with audiences in athletic recreational facilities, by aggregating media space.

We offer a wide range of traditional and innovative media opportunities  in indoor ice arenas, indoor and outdoor soccer fields, outdoor athletic parks and ski resorts – providing brand engagement at grassroots level!

We go where the community has always been.

Get in touch with us to find out how we can get your brand in front of the right audience at the right place, at the right time.

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Sports & Families

Benefits of Sports for Children

Kids need exercise. Whether it’s hitting the slopes, playing soccer, going for a ride, or playing hockey. Whatever the sport they play, regular physical activity benefits youth in many ways. It builds muscles, maintains healthy joints, and controls weight and blood pressure.

Exercise can also benefit children academically. Research has suggested a positive association between sports and enhanced concentration, improved classroom behaviour, and improved academic performance.

What’s more, high school athletes are more likely to attend college and get degrees than non-athletes.

Studies have shown that adolescents who play sports are 8 times as likely to become active young adults. Young adults with higher self-esteem, stronger leadership skills, and a lower risk of depression than youth who were not as active.

Community recreational centers are the hub where many of these beneficial sports activities take place.

If you want to support your local community centers while giving visibility to your brand, contact Rec Media today. And if you liked this post, please let us know by signing up for our email list.

Canadian families

The Modern Canadian Family


Canadian families are changing with the times. The modern Canadian family has a new profile, shaped by changing trends in marriage, same-sex families, minorities, immigration, religion and more.

The Modern Canadian Family Whiteboard Video

In this whiteboard video, we’ll take you through key trends impacting modern Canadian families.

The Modern Canadian Family Infographic

If you prefer to pore over our statistics on the modern Canadian family at your own pace, we invite you to peruse the infographic below.

Connect with Canadian Families

At REC Media, we pride ourselves on our connection with Canadian families. Do you want to get your message out to Canadian modern families where they spend quality family time? Contact us today.

And if you liked this post, please let us know by signing up for our email list.

Sports sponsorship

Sports Sponsorship Benefits for Small Businesses

Have you ever wondered just why Nike is investing so heavily into golf champion Rory McIlroy? Or how basketball giant Kobe Bryant or NHL legend Sidney Crosby make their millions?

The answer is simple: sports sponsorship.

Sports sponsorships is big business. And with sports increasingly in the media spotlight (and in our lives), more is being invested every year: US companies are now spending up to $20 billion, according to McKinsey & Company.

There’s no doubt that sports sponsorship is effective and a key element in any marketing strategy. But you don’t have to be a large multinational to get in on the benefits of grassroots sports sponsorship: family and small businesses can profit, too.

Champions for Life: the ROIs of Sports Sponsorship

There are many reasons why grassroots sports sponsorship is a win-win for the athlete or team, the sports and the company. By nature, sports sponsorship is an authentic way of creating a personal relationship with consumers by showing that you care about the sports, the team, and the community.

Here are a few more benefits of sports sponsorship and advertising:

1. Differentiating yourself

There are more advertising opportunities than you can shake a stick at. But how many of those will cut through the noise by bringing us close to something we feel strongly about: our local sports teams and the sports we love? Sports sponsorship sends a message that you care about what the fans care about – and that can be an incredible force. You’re creating a relationship with consumers, not just advertising to them.

2. Audience

Marketing is about knowing your audience, and you already have a pretty good idea of who’s seeing your messages at sports games and venues: young people, their families and friends, and by extension, the audience of any media covering sports events. Best of all, they’re a captive audience, and will be seeing those messages repeatedly. You’ll also reach rival teams that come to play the local teams –doubling your exposure with a brand new audience at every game.

3. Receptiveness

Research shows that people respond very positively to sponsors and are more receptive to advertising at sports events. Sports families realize that your role as a sponsor is important, and are more likely to support you, in turn, over a competitor.

4. Brand awareness

Sports sponsorship is a great way to increase brand awareness, especially considering that brand strength is a contributing factor for 60-80% of overall sales. It can improve your company image and prestige while associating your brand to events that your target market finds attractive.

5. Loyalty

 Sports sponsorship has always had potential to create long-term positive partnerships between the brand and the sports. It’s more about quality over quantity, but most of all it’s about loyalty. Fans are loyal to their teams, and athletes and sports families have a tendency to be loyal to their sponsors. Over time, you’ll eventually be considered almost as part of the team. That’s a strong emotional commitment.

6. Inclusiveness

All brands in all categories, regardless of size, can sponsor sports. You need to find an appropriate team or sports venue, research the opportunity, and develop a strategy that will tap into the strong emotions that sports create.

7. Social responsibility

 Let’s not forget that by sponsoring something as important as sports, you’re contributing very positively to the community, keeping kids involved in healthy activities and helping to build strong neighbourhoods.

And that’s something to be proud about!

To find out how you can sponsor sports in your neighbourhood by promoting your business, contact Rec Media today. And if you liked this post, please let us know by signing up for our email list.

Rural Advertising

Rural Advertising Strategies for Success

Three Strategies for Rural Advertising Success

Here’s the thing: Rural advertising isn’t quite like advertising in urban areas. Not just because of the size of the populace, but also because of the lack of standardized opportunities – not to mention the feeling of community, sense of solidarity and the complexity of rural communities. Creating an advertising campaign for a rural area is often tough.

So, with all these challenges, how can a successful rural advertising campaign be launched?

Become a Part of the Community

Consumers in small markets are often fiercely loyal to the brands and the companies that have entrenched themselves in the fabric of that community.  Successful brands become a member of the community by way of their rural advertising initiatives; unsuccessful brands become “intruders”. 

A key to winning hearts in a local community is to utilize those avenues with which the community identifies.  Local radio stations, community events, and in-market athletic venues all provide opportunities to marry a brand with an institution seen as local and community-minded.  Rural advertising must be seen to support, and be a part of, that which is important to local consumers.     

Use an Experienced Rural Advertising Service Provider

Sometimes, working with local agencies and organizations to execute a rural advertising initiative can be akin to learning a new language.  And, like trying to communicate in an unfamiliar tongue, mistakes can have disastrous effects.  Running afoul of the rural advertising providers leaves little chance of imparting a positive impression on the general populace. 

Using an experienced service provider to work on your behalf can help to avoid these pitfalls – their familiarity can dodge common mistakes and increase your chance of successfully executing a rural advertising opportunity.

Moreover, most rural advertising campaigns are not destined for a single community; rather, they aim to create a local presence in multiple locales! 

An experienced and proven aggregator will streamline the process, improve standardization, and foresee potential challenges before they become immediate obstacles, helping you make the most of your rural advertising opportunities.      


As a general rule, personal communication holds greater value in rural communities than in larger cities.  “Parachuting” in unexpected promotional material can be met with a wariness that doesn’t lend itself to engagement with a brand.  Rather, a personal presence, in a familiar community setting, helps a brand build a reputation of being “in the community”.  The result: inclusion in that loyal attitude that protects those within the community from those without.

Brand representatives in the community, providing something of value to the local consumers – think hot chocolate at the local ice rink or free test drives during a T-ball game – entrenches a brand in the community.


Using these strategies will provide the basis for a successful rural advertising campaign.  And that success, over multiple communities, can build the type of brand loyalty that creates real return for advertising dollars.       

To explore exciting rural advertising opportunities, contact Rec Media today. And if you liked this post, please let us know by signing up for our email list.

Sports sponsorship

Sports Sponsorship Trends at the global, North American & Community Levels

Globally, revenues related to sports events are growing every year, and the revenue from sponsorships are the most important factors behind that growth.

At a compound annual growth rate of 6.1% over the five years leading up to 2015, sports sponsorship revenues are growing faster in North America than anywhere else in the world.

In fact, revenue from sports sponsorship represents 70% of all sponsorship revenues in North America. By 2018, sports sponsorship spending by North American companies is expected to reach 17.6 Billion dollars.

It’s easy to see why sports sponsorship revenues are growing so consistently when you look at the benefits it provides.

Sponsoring community sports, specifically, lets you:

• Reach consumers at a grassroots level

• Promote exercise & a healthy lifestyle

• Engage with fans at a deep & emotional level

• Obtain great value at an affordable cost

• Support the community from the grassroots level

• Enhance and be a part of the experience

• Maximize brand visibility and awareness

• Enhance the perception of your company

Find out more about sport sponsorship trends in our infographic:

sports sponsorship trends at the global, north american and community levels

There are great examples of sports sponsorship at every level, from Chevrolet handing out hockey helmets to parents for their children, to the 5.5 year 171 Euro Qatar foundation sponsorship of the football club of Barcelona.

To find out about exciting sports sponsorship opportunities at a local level, contact Rec Media today. And if you liked this post, please let us know by signing up for our email list.


Bio Coming Soon....


As campaign research and support coordinator, Jacob is responsible for the coordination and implementation of campaign execution strategies. Jacob does this by regularly taking part in creative contract negotiation solutions, as well as assisting in the management of stakeholder relationships and inventory tracking systems.

Jacob was born and raised in Calgary and attended Mount Royal University, where he graduated with a degree in Sociology. In his free time Jacob can most likely be found playing/watching soccer or just spending as much time as possible enjoying the outdoors.


Gabe is an Account Director for SK & MB and has a passion for helping people. Born in Romania and immigrated to Canada when he was 5. Travelled and moved from one coast of Canada to the other. He has also spent some time in Oregon going to school, playing tennis and soccer - Go Ducks!
His background started 25 years ago in telemarketing all the way to owing his own DOOH business. He is a highly motivated individual that prides himself on being honest, having integrity and helping others. He is an organized self-starter capable of setting goals, objectives and meeting or exceeding them. As well, sales orientated and have astute knowledge in the industry of advertising, marketing, customer relations and strategic planning.
Gabe has had the pleasure of managing accounts from small to medium size businesses up to large corporations and agencies; there is not a business that he cannot handle.

Gabe has a very interesting story about a life changing incident and would love to share that with you; don’t be shy to ask. Actually, don’t be shy to ask Gabe anything as a father of four he has heard them all.
When Gabe is not in the office he enjoys being with his girlfriend, kids and being outdoors. He loves to play tennis, golf, go fishing and being active; anything outdoors is where you will find him and if not then he’ll be at home watching sports, movies or playing cards with his friends.


Glenda is an account director with a background in sales and market research. Her passion lies in audience research and finding the best way to reach consumers. With Rec Media, that can be through large national campaigns focused on brand awareness, or local place-based media initiatives focused on regional sales. With over 15 years in the industry, she has partnered closely with a wide variety of clients, including: small non-profits, local government agencies, finance, insurance, retail, restaurant and auto service businesses. In her free time she loves to spend time outdoors, whether that is enjoying time at the beach or trail running on the North Shore.


As the Sales Assistant and Marketing Coordinator, Kyle helps sales operations run smoothly and spearheads Rec Media’s marketing initiatives. Kyle works closely with the VP of Sales to streamline reporting, presentations, client experience and more!
Born and raised in Calgary, Kyle graduated with a BBA majoring in Marketing from the University of Regina. When not at work, you can find him coaching hockey, volunteering at the local film festival, or traveling.


Luiz is originally from Brazil, where he obtained his Bachelor’s Degree in Accounting. When he is not crunching numbers at work, he loves to travel the world with his family and watch his favourite soccer team, Atletico Mineiro.


As the Senior Accountant, Renata’s responsibilities include reconciling account balances and bank statements, maintaining general ledger and assist with tax returns.

Renata works hard to oversee general accounting operations by controlling and verifying the financial transactions, in an effort to ensure accuracy and effectiveness in all of Rec Media’s accounting tasks.

Originally from Prague, Czech Republic – Renata has close to 20 years of accounting experience with a thorough knowledge of accounting principles to analyze financial reports and forecasts.

When she’s not working, you’ll find Renata hanging out with her three boys (mostly in hockey arenas) or enjoying Canada’s beautiful forests and scenery.


As a member of the leadership team, Karen helps set direction for Rec Media’s business development. Her background in business strategy, with expertise in sales and marketing, makes her contributions focused on the company’s brand integrity, customer relationships, client innovations, and partnership development.

Previous experience includes business development and sales/marketing management with a variety of companies, including CTV, RedPoint Media, and Canada Wide Media. She now runs a successful consulting practice and is proud to include Rec Media as a favorite.

Karen is happiest working with a team, guiding everyone toward the corporate vision. Her career and life journey has taken her from Saskatoon to Toronto, then Calgary, Vancouver, and now back in Calgary where she spends most of her time with her large, exuberant, very active, and extremely close circle of family and friends.


Christophe is a Financial and Operational Consultant/Entrepreneur who is skilled at navigating organizations through change, achieving increased efficiencies and bottom line results. Christophe is an engaging entrepreneurial team-builder combining strategic, analytical and creative approaches to solution development and implementation.

His specialties include mergers and acquisitions, financing, process reengineering, forecasting and budgeting, Management Practices, Communications, Performance Improvement, Strategic Planning, Change Management, Mentoring & Coaching Staff, Radio and TV Broadcast Media operations and Team building.


David Sedgwick is a managing director with Balmoral Wood Alternatives which designs, invests in and manages global alternative investment strategies.

David has an extensive background in capital deployment and management related to real estate, infrastructure, energy and non-correlated alternative asset categories, as well as general corporate finance expertise across a variety of mid-market manufacturing, services, real estate, energy and alternate asset industries.

David is actively interested in alternative investment opportunities for institutional grade investors.


Amanda has extensive experience in both media strategy and broadcasting, with a solid track record of leading businesses and teams through complex environments. Amanda is skilled in Digital Strategy, Integrated Marketing, Advertising, and Business Development; and has held senior leadership roles in organizations such as Cossette, MediaCom and Shaw Communications.

She is a savvy industry veteran who intimately understands the needs of both advertisers and consumers.


Stéfan is Chief Talent Officer & CEO at Mandrake Human Capital which operates in the Search, Career Transition, Leadership Development, and Onboarding/Executive Acceleration.

Mandrake has recruited more than 10,000 executives in Canada and is one of the country’s largest firm in its sector. A graduate from McGill University, he started his career as a marketer at Procter & Gamble before joining Mandrake as a Consultant. He became Partner in 1991, and CEO in 1999. He is also is Executive Director of IMD, Mandrake’s 30 country strong global partnership.

Stéfan has led hundreds of executive engagements in Finance, Sales, HR, Marketing, Communications, and Strategy for various service, not-for-profit, and manufacturing companies.

He is an expert on the issues surrounding the changing face of human capital in today’s market, and a leader in creating and structuring competitive advantages for clients.


As Account Manager and Venue Partnerships, Brian consults directly with businesses to grow their brands and reach the communities they serve through our recreational facility network and advertising platforms. Additionally, Brian works with our venues to ensure the highest level of long-term success for both our clients and venue partners.

Originally from Saskatchewan, Brian has called Calgary home for over 30 years, most of which in the Calgary media landscape in radio broadcasting, print, OOH, and digital advertising.  Brian's knowledge of our venue audience and expertise in advertising platforms, campaign planning and brand development is a valuable resource for our clients.

Brian and his wife, Joy, have two teenage boys that keep them entertained.  When Brian's not working, you’ll still find him at the local rink enjoying his kid's hockey games, spending a weekend away camping or playing golf at the nearest golf course!


As Senior Account Manager, Mirza helps brands connect with their local community in recreational facilities.

Mirza works hard to ensure that he fulfills his client’s key marketing communications ethos day in and day out.
Prior to immigrating to Canada, Mirza obtained an MBA in Marketing & Sales from Amity Business School and worked with companies throughout India, UAE and Mauritius, managing advertising campaigns at various levels across the OOH and traditional media domain.

When Mirza is not working, you’ll find him travelling the world with his wife, playing cricket, watching Lawn Tennis and sharpening his singing skills.


As the VP of Sales, National, Jeff oversees the Rec Media sales team and works directly with corporate and agency accounts to grow their brands strength and integrity in the community recreational facility landscape.  He’s passionate about helping businesses uniquely connect with local communities in over 5,000 facilities across Canada.

Jeff grew up on a farm in Southern Alberta, has an MBA from the University of Calgary, and has 20 years’ experience leading sales teams within the broadcasting, digital media, and software industries.

When Jeff’s not working, you’ll find him boating with his wife and three kids, working on his classic Mustang fastback or playing a tune on the piano.


As the Accounting Clerk, Taylor’s responsibilities include collecting and posting accounts receivable invoices, verifying and processing accounts payable, as well as assisting in daily accounting operations.

Originally from Mountain View, Alberta – Taylor graduated from the University of Calgary with a Bachelors of Commerce majoring in Accounting. When she’s not working, you can find Taylor enjoying the outdoors with her husband, riding horses on her family ranch or curled up with a good book.


As Operations Team Lead, Allie is responsible for overseeing the execution of advertising campaigns by liaising with both the client and recreational facilities that the advertising is placed in.

Allie works hard to ensure that clients’ media requirements are accurately and timeously executed; while developing and maintaining key relationships with recreation facilities across Canada.

Allie was born and raised in Calgary and graduated from the University of Victoria with a major in Sociology and minor in Business. While in University, Allie studied abroad in Utrecht, The Netherlands. When she’s not working, you can find her on the Padel courts, watching movies, or traveling.


As the Senior Accountant, Renata’s responsibilities include reconciling account balances and bank statements, maintaining general ledger and assist with tax returns.

Renata works hard to oversee general accounting operations by controlling and verifying the financial transactions, in an effort to ensure accuracy and effectiveness in all of Rec Media’s accounting tasks.

Originally from Prague, Czech Republic – Renata has close to 20 years of accounting experience with a thorough knowledge of accounting principles to analyze financial reports and forecasts.

When she’s not working, you’ll find Renata hanging out with her three boys (mostly in hockey arenas) or enjoying Canada’s beautiful forests and scenery.


As a Media Project Coordinator, Ashley works on liaising with clients and various recreation facilities to help businesses reach the communities they serve.

Ashley works hard to ensure that the client is completely satisfied with the end result and the advertisement looks exactly how they pictured.

Originally from Birmingham, England – Ashley has one year of experience in the media advertising industry.
When he’s not working, you’ll find Ashley working out, playing hockey or just about every other sport.


As the Ski Advertising Sales Consultant for the Quebec region, Sylvie helps local businesses connect with desirable audiences in some of Canada’s most sought after ski resorts.

Originally from St-Sauveur, Quebec, Sylvie has spent many years on the ski hills (since she was 3 years old!) and knows her territory all too well. Her 20+ years in the sales and marketing field has enabled her to understand the specific needs for each of her clients.

When she is not working you will find her at the many sporting competitions (soccer, skiing and volleyball to name a few) her four children are involved in! She likes to ski, go for walks in the woods with her hubby and enjoys a delicious latte to kick start her day!


As the Senior Account Manager for Calgary and the surrounding areas, Dianna’s primary objective is to help businesses reach and connect with desirable audiences in community sports and recreation environments.

Dianna works hard to ensure that she has an understanding of her client’s business needs in an effort to determine their best fit to fulfill their campaign marketing goals.

Originally from Edmonton, Alberta – Dianna has over 20 years of sales experience across a variety of industries.

When she’s not working, you’ll find Dianna traveling to tropical destinations and indulging in her favorite pastime, paddle boarding. She also loves to be creative, painting with acrylics or just relaxing with a good book and a nice glass of wine.


As the VP of Sales, Eastern Canada, Mary K works with corporate advertising agencies and clients in Ontario, Quebec and Atlantic Canada. Having worked in the out-of-home advertising space for 20 years she understands the effectiveness of the medium and recognizes that Rec Media provides advertisers with a unique advantage to “give back” to communities!

Mary K is passionate about building relationships and developing partnerships within the industry. By promoting Rec Media’s community recreational network and providing corporate social responsibility solutions to marketers across Canada she is excited for what the future will bring.

Mary K is truly living the Rec Media story. She loves to ski with her family, play basketball in the driveway and spends the majority of her winter in hockey arenas across the GTA watching her son work towards his NHL dream!


As the Office Manager/EA, Judy provides administrative support to the CEO as well as the entire team. Judy juggles everything from people to pens; and uses her extensive experience and organizational skills help keep the Rec Media engine running! In addition to organizing meetings, training sessions and other team events; she assists the IT and Accounting Department with various daily tasks.

Judy’s experience and many years with the company enable her to effectively assist the team and ensure they have everything they need. Needless to say; she has become the natural go-to for her colleagues.

Originally from Prince Albert, Saskatchewan – Judy’s prior experience has primarily been in Retail Management.

When she’s not working, you’ll find Judy spending time with her family, attending live performances or creating her own fun!


As President and CEO, Troy’s role touches on just about everything in the organization. A serial entrepreneur, he loves (much to the chagrin of his staff) to have his fingers in everything!

Thankfully, over the years he’s gotten much better at empowering and trusting the capable people on his team to do the job they were hired to do. He still manages to keep a pulse on and provide insight on all things marketing, sales, operations, IT and even accounting – just from a little farther distance than before. Troy works hard to ensure that his oversight and guidance resources and supports everyone in their role, without crossing over into the realms of micromanagement, nor abdication.

Originally born in La Belle Province (Montreal), and having spent several of his younger years in southwestern Ontario (Kitchener-Waterloo and Toronto), Troy now resides full-time in Calgary, with frequent trips between the Calgary head office and Rec Media’s offices in Vancouver, Toronto and Montreal. Troy has had the privilege of residing in all four of the great Canadian cities where our offices are located.

With almost 25 years’ experience in the marketing and advertising industry, Troy frequently jokes that he “started when he was 12”. But he loves the industry and wouldn’t rather be anywhere else.

When Troy is not working, you’ll find him out swimming or riding his bike, or just hanging out with his wife and 3 kids eating great food and drinking even better wine (hence the need for the biking and swimming!), and tackling the never ending list of amazing places to see and visit on this beautiful planet.