Have you ever wondered just why Nike is investing so heavily into golf champion Rory McIlroy? Or how basketball giant Kobe Bryant or NHL legend Sidney Crosby make their millions? The answer is simple: sports sponsorship. Sports sponsorships is big business. And with sports increasingly in the media spotlight (and

Globally, revenues related to sports events are growing every year, and the revenue from sponsorships are the most important factors behind that growth. At a compound annual growth rate of 6.1% over the five years leading up to 2015, sports sponsorship revenues are growing faster in North America than anywhere