REC Media

Call us at
1-888-746-5237 (Toll-Free)

Meet The Team

Troy Sedgwick


Jeff Young


E. Chas Filipski

VP Venue Partnerships

Travis Callaway

Director of Operations & Client Success

Judy Bell


Renata McMann


Rigel Raju

Manager, New Ventures & Ski Network

Mary K Lally

Senior Account Manager, Eastern Canada

Dianna Calder Farnholtz


Mirza Ghalib

Senior Account Manager

Gabe Rosescu

Account Director, SK & MB

Glenda Brown

Account Director, BC

Kyle Hodge

Sales & Marketing Coordinator

Jacob Pisesky

Campaign Research & Support Coordinator

Mabel Cardona

Media Project Coordinator

Marilyn Ridley

Accounting Clerk


As President and CEO, Troy’s role touches on just about everything in the organization. A serial entrepreneur, he loves (much to the chagrin of his staff) to have his fingers in everything!

Thankfully, over the years he’s gotten much better at empowering and trusting the capable people on his team to do the job they were hired to do. He still manages to keep a pulse on and provide insight on all things marketing, sales, operations, IT and even accounting – just from a little farther distance than before. Troy works hard to ensure that his oversight and guidance resources and supports everyone in their role, without crossing over into the realms of micromanagement, nor abdication.

Originally born in La Belle Province (Montreal), and having spent several of his younger years in southwestern Ontario (Kitchener-Waterloo and Toronto), Troy now resides full-time in Calgary, with frequent trips between the Calgary head office and Rec Media’s offices in Vancouver, Toronto and Montreal. Troy has had the privilege of residing in all four of the great Canadian cities where our offices are located.

With almost 25 years’ experience in the marketing and advertising industry, Troy frequently jokes that he “started when he was 12”. But he loves the industry and wouldn’t rather be anywhere else.

When Troy is not working, you’ll find him out swimming or riding his bike, or just hanging out with his wife and 3 kids eating great food and drinking even better wine (hence the need for the biking and swimming!), and tackling the never ending list of amazing places to see and visit on this beautiful planet.


As the VP of Sales, National, Jeff oversees the Rec Media sales team and works directly with corporate and agency accounts to grow their brands strength and integrity in the community recreational facility landscape.  He’s passionate about helping businesses uniquely connect with local communities in over 5,000 facilities across Canada.


Jeff grew up on a farm in Southern Alberta, has an MBA from the University of Calgary, and has 20 years’ experience leading sales teams within the broadcasting, digital media, and software industries.


When Jeff’s not working, you’ll find him boating with his wife and three kids, working on his classic Mustang fastback or playing a tune on the piano.


Bio Coming Soon….

Travis Callaway

Travis is a management, strategy and investment professional and has worked in advertising, asset management, venture capital, education, and technology. He has extensive experience as a senior manager and board member, investing in start-ups, private equity and real estate, and teaching business, finance and entrepreneurship at the university level. He is Director of Operations & Client Success at Rec Media where he manages the operations department, directs campaign executions, oversees and participates in reengineering the campaign execution and administration process, negotiates and contracts media agreements, liaises with clients throughout campaign executions, and performs marketing research. In addition to this, Travis is an instructor at Mount Royal University’s Bissett School of Business, is an advisor to multiple technology start-ups, and is the Co-Creator & Co-Host of the Coffee, Commerce & Catechesis podcast.

Travis earned a Bachelor of Arts in Law & Society at the University of Calgary and a Master of Business Administration in Finance (with distinction) at Durham University before he completed the Chartered Financial Analyst program. He started but did not complete a Bachelor of Laws at the University of Essex and is currently a part-time Master of Theological Studies student at the University of Toronto. He mentors Durham University Business School MBA students, is a volunteer with the Anglican Diocese of Calgary’s refugee committee, assists new Canadians entering the job market, and is a parishioner at St. John the Evangelist Catholic Church and Mary, Mother of the Redeemer Parish. He spends as much time as possible traveling with his wife, especially in Colombia, Italy and England.  


As the Office Manager/EA, Judy provides administrative support to the CEO as well as the entire team. Judy juggles everything from people to pens; and uses her extensive experience and organizational skills help keep the Rec Media engine running! In addition to organizing meetings, training sessions and other team events; she assists the IT and Accounting Department with various daily tasks.

Judy’s experience and many years with the company enable her to effectively assist the team and ensure they have everything they need. Needless to say; she has become the natural go-to for her colleagues.

Originally from Prince Albert, Saskatchewan – Judy’s prior experience has primarily been in Retail Management.

When she’s not working, you’ll find Judy spending time with her family, attending live performances or creating her own fun!



As the Senior Accountant, Renata’s responsibilities include reconciling account balances and bank statements, maintaining general ledger and assist with tax returns.


Renata works hard to oversee general accounting operations by controlling and verifying the financial transactions, in an effort to ensure accuracy and effectiveness in all of Rec Media’s accounting tasks.


Originally from Prague, Czech Republic – Renata has close to 20 years of accounting experience with a thorough knowledge of accounting principles to analyze financial reports and forecasts.


When she’s not working, you’ll find Renata hanging out with her three boys (mostly in hockey arenas) or enjoying Canada’s beautiful forests and scenery.

Rigel Raju

Bio Coming Soon

Mary K Lally

Bio Coming Soon….


As the Senior Account Manager for Calgary and the surrounding areas, Dianna’s primary objective is to help businesses reach and connect with desirable audiences in community sports and recreation environments.


Dianna works hard to ensure that she has an understanding of her client’s business needs in an effort to determine their best fit to fulfill their campaign marketing goals.


Originally from Edmonton, Alberta – Dianna has over 20 years of sales experience across a variety of industries.


When she’s not working, you’ll find Dianna traveling to tropical destinations and indulging in her favorite pastime, paddle boarding. She also loves to be creative, painting with acrylics or just relaxing with a good book and a nice glass of wine.


As Senior Account Manager, Mirza helps brands connect with their local community in recreational facilities.


Mirza works hard to ensure that he fulfills his client’s key marketing communications ethos day in and day out.
Prior to immigrating to Canada, Mirza obtained an MBA in Marketing & Sales from Amity Business School and worked with companies throughout India, UAE and Mauritius, managing advertising campaigns at various levels across the OOH and traditional media domain.


When Mirza is not working, you’ll find him travelling the world with his wife, playing cricket, watching Lawn Tennis and sharpening his singing skills.


Gabe is an Account Director for SK & MB and has a passion for helping people. Born in Romania and immigrated to Canada when he was 5. Travelled and moved from one coast of Canada to the other. He has also spent some time in Oregon going to school, playing tennis and soccer – Go Ducks!
His background started 25 years ago in telemarketing all the way to owing his own DOOH business. He is a highly motivated individual that prides himself on being honest, having integrity and helping others. He is an organized self-starter capable of setting goals, objectives and meeting or exceeding them. As well, sales orientated and have astute knowledge in the industry of advertising, marketing, customer relations and strategic planning.


Gabe has had the pleasure of managing accounts from small to medium size businesses up to large corporations and agencies; there is not a business that he cannot handle.


Gabe has a very interesting story about a life changing incident and would love to share that with you; don’t be shy to ask. Actually, don’t be shy to ask Gabe anything as a father of four he has heard them all.


When Gabe is not in the office he enjoys being with his girlfriend, kids and being outdoors. He loves to play tennis, golf, go fishing and being active; anything outdoors is where you will find him and if not then he’ll be at home watching sports, movies or playing cards with his friends.


Glenda is an account director with a background in sales and market research. Her passion lies in audience research and finding the best way to reach consumers. With Rec Media, that can be through large national campaigns focused on brand awareness, or local place-based media initiatives focused on regional sales. With over 15 years in the industry, she has partnered closely with a wide variety of clients, including: small non-profits, local government agencies, finance, insurance, retail, restaurant and auto service businesses. In her free time she loves to spend time outdoors, whether that is enjoying time at the beach or trail running on the North Shore.



As the Sales Assistant and Marketing Coordinator, Kyle helps sales operations run smoothly and spearheads Rec Media’s marketing initiatives. Kyle works closely with the VP of Sales to streamline reporting, presentations, client experience and more!
Born and raised in Calgary, Kyle graduated with a BBA majoring in Marketing from the University of Regina. When not at work, you can find him coaching hockey, volunteering at the local film festival, or traveling.


As campaign research and support coordinator, Jacob is responsible for the coordination and implementation of campaign execution strategies. Jacob does this by regularly taking part in creative contract negotiation solutions, as well as assisting in the management of stakeholder relationships and inventory tracking systems.


Jacob was born and raised in Calgary and attended Mount Royal University, where he graduated with a degree in Sociology. In his free time Jacob can most likely be found playing/watching soccer or just spending as much time as possible enjoying the outdoors.

Mabel Cardona

Mabel is a bilingual marketing, operations, and communications professional fluent in Spanish and English. She is a member of the operations team at Rec Media and helps execute exceptional client advertising campaigns. She is a team player who values collaboration, innovation, and client service. She is always eager to learn, take on new challenges, and contribute to the success of both Rec Media and its clients. She has a diverse background in the real estate, customer service, and marketing industries and has earned multiple certifications in social media marketing, marketing communications, and Google Analytics, demonstrating her interest and proficiency in technology and digital media.  

Mabel completed a Certificate of Higher Education in Business & Management (with distinction) at the University of Essex and is currently in her final year of studies toward a Bachelor of Science (Honours) with The Open University where her studies focus on business, law, and history. She is a parishioner at St. John the Evangelist Catholic Church and Mary, Mother of the Redeemer Parish, is a lover of football (soccer) and Real Madrid specifically, and is passionate about child sponsorship and helping vulnerable children in the developing world. She spends as much time as possible traveling with her husband, especially in her homeland of Colombia and in Italy and England.  

Marilyn Ridley

As an Accounting Clerk, Marilyn’s primary role is to assist the accounting team, posting accounts payable transactions, issuing payments, client invoicing, tracking accounts receivables and other general administrative duties.

Originally from Oakville, Ontario, Marilyn and her partner moved to Calgary 2 years ago for a fresh start and new experiences.

When Marilyn’s not at work, you’ll find her playing with her Mastiff/Lab fur baby Axle (who thinks he’s a lap dog), baking or in her home art studio with paint brush in hand painting scenic landscapes inspired by Alberta’s natural beauty. She also enjoys skating outdoors, an activity she picked up again since moving to Calgary.